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Marketing Analytics

See the whole picture.
Not just the clicks.

Ad platforms report what happened on the ad. Vantis reports what happened next: which campaigns produced leads, which leads qualified, and which became customers.

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Google Ads and Meta Ads

Two ad platforms. One way of reading them.

Connect your Google Ads and Meta Ads accounts once. Vantis keeps campaign spend, impressions and clicks up to date through the day, then lines them up with the same lead and revenue measures, so a dollar on either platform is judged the same way.

Connections are read-only. Vantis never changes your campaigns, budgets or bids. Channels without a connection can still be reported by entering spend manually.

Google Ads
Spend
$2,660
Leads
70
Cost per lead
$38.00
Qualification rate
51%
Meta Ads
Spend
$3,005
Leads
78
Cost per lead
$38.53
Qualification rate
35%

Illustrative data. Similar cost per lead, very different lead quality: the kind of difference a cost-per-lead report alone hides.

Acquisition funnel

From impression to revenue, in one line.

The first two steps come from your ad platforms. The rest come from your CRM. Vantis is where they meet.

  1. 01

    Impressions

    From the ad platform

  2. 02

    Clicks

    From the ad platform

  3. 03

    Leads

    Captured in Vantis

  4. 04

    Qualified

    Marked by your team

  5. 05

    Opportunities

    In your pipeline

  6. 06

    Won

    Closed revenue

Cost per qualified lead

Not every lead is worth the same. Measure campaigns by the leads your team actually qualifies.

Customer acquisition cost

Spend divided by won customers, so you can see what a new customer really costs.

Return on ad spend

Won revenue against spend, where deals are attributed to a connected campaign.

Campaign health

Know which campaigns to look at first.

Every campaign carries a plain status, with the reason behind it. When there isn't enough data to judge yet, Vantis says so instead of guessing.

  • HealthyNo warning signs across its spend, leads and lead quality.
  • WatchIt has won business, but that revenue is still below what it has cost.
  • Needs attentionMeaningful spend and clicks with no leads, or plenty of leads that rarely qualify.
  • Not enough dataToo early or too small to judge fairly.

Attribution

Attribution that shows its working.

Each lead records how it was attributed, so you know how much to trust a number before you act on it.

Click ID
A Google or Meta click identifier on the form submission links the lead to the platform that sent it.
UTM tags
Campaign parameters on your landing-page links record source, medium and campaign.
Tracked form
Each form key can map to a campaign, so submissions inherit it even without tags.
Meta lead ads
Leads submitted inside Meta arrive through its webhook with their form and page.

What changes

  • Centralised visibility

    Both ad platforms and your lead results in one view.

  • Clearer campaign performance

    Judged on qualified leads and revenue, not clicks alone.

  • Less manual reporting

    Connected accounts update themselves, so no weekly exports.

  • A better read on acquisition

    See where customers really come from, and what they cost.

Find out what your ad spend is really producing.

We'll walk through acquisition reporting using the platforms and questions that matter to your business.

Book a Demo